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KMID : 1235020100040020011
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Health Service Management Review
2010 Volume.4 No. 2 p.11 ~ p.17
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A case study of hospital food court
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Kim Kwang-Ji
Park Ki-Yong
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Abstract
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This study aims at providing marketers the useful clues to understand customers` selection attitude behavior of hospital food court. A case study examined yangsan busan university Hospital in the food court, korea. Data were collected from the hospital employees, patients, visitors. A result of analysis of the main for selecting a food court and the utility of each attribute, the most important factor comes price(+2.67), quality of food(+2.67), hygiene(+2.16), quality of service(+1.66), ambiance(+1.33) in that order. these result show that customers`(employees, patients, visitors) preference for food court is korean food.
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KEYWORD
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Case Study, Selection Attribute, Fishbein attitude model, Attribute satisfaction-importance model, Hospital, Food court
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